I don't know about you but there is something about graphic design projects in general that just put me in my happy place. Each one is uniquely different and always gives me everything I needed during that project. Design has always been an emotional escape for me, and I truly love what I do.
It's more than just the design work though. I also love getting to know each and every client I work with and growing those relationships. It brings me a sense of satisfaction and accomplishment knowing I helped another woman-owned small business launch her dreams which in turn, is giving her everything she needs and more at the same time.
I'm leaving 2024 with so many new skills that I've learned as well. I definitely am my own worst critique because once I'm finished with a design (branding, marketing collateral, or a website) I always feel like it's not good enough even though I gave it 100% and the client loved the work and style. I tend to put too much pressure on myself which I'll be working on in 2025.
How My Brand Identity Design Portfolio and Projects Will Come Together in 2025
With each project, I do step it up a notch and try to add something that I haven't learned before or enhance a skill that I can work on—like hand drawing illustrations and logo designs, improving my color theory techniques, or even just simply reworking designs into a new design style that's out of my comfort zone—I am always going the extra mile to create a hand-crafted design that my clients will resonate and vibe with.
I'm stepping into 2025 with more concepts to learn from growing my business, elevating my design skills, working on my client experience, and creating services that will align more cohesively with each client. I'm so excited for 2025, and I can't wait to see what's in store for this new year. With that said, I know you came by this post to see some design work so without further ado.. here are my fave projects from my brand identity design portfolio.
I think this was my most favorite project of this year because I stepped up my illustration design and can I just add that the brand color palette is just chef's kiss. The palette is filled with the perfect balance of color harmony with lavender, maroon tones, yellow, and navy blue.
The entire branding project took about a month and half to complete due to the project deliverables. It consisted of working with the client 1:1 to create a full branding suite with brand strategy, visual brand identity, social media graphics, and website design.
What I loved most about this project was creating the illustrations and the primary logo mark. With the company name being Empower Growth, I chose to hand draw an illustration that would combine the meaning behind both words which was a sunflower and butterfly. The sunflower is always seen as magnificent, empowering, positivity among other traits. It also symbolizes good fortune, or a lucky charm for someone starting a new career or job path. I paired it with half of a butterfly wing because of course butterflies symbolize change, personal growth, and trust. Combining these two illustrations together further reinforces the brand message and voice, allowing the brand to stand out in it's own way.
I went with a whimsy, light and airy sans serif font combined with a script cursive style font that gives it the perfect feminine look and feel. I believe both font choices further strengthen the brands visual style and balances out the illustration of the brand mark.
Here is a behind the scenes look at how I put the whole brand suite together:
The Little Brush provides exciting children's art classes where kids explore, create, and make memories. From colorful canvas paintings to playful crafts, TLB fosters an environment where imagination knows no bounds. Their experienced instructors guide little hands through the artistic process, encouraging experimentation and celebrating each unique creation.
The vivid and bright colors in this brand are everything. I totally enjoyed bringing this brand project to life. This project in particular took 4 weeks to complete and only consisted of a visual branding suite which was creating the brand's logo suite, brand strategy, brand voice, messaging and style. For the marketing materials, I created a full suite of social media templates with business cards, and a little fun extras.
For the design on the primary logo mark, I strictly went with a typographical logo design for this brand that included incorporating a fun, hand drawn paintbrush illustration into the typography. To create this, I chose a playful, chunky font that was friendly and inviting, the design of the paintbrush gave a huge child-like lift that it needed.
I created a cute set of illustrations that went into a brand pattern design as can be used in social media templates, pins, on the website, stickers, bags, and more.
As I worked with the brand and got deeper into their story and vision, I wanted to intertwine their style withe the professionalism they provide to their community although it is a brand centered around children, it still has the playful, inviting vibe.
Here is a behind the scenes look at how I brought this brand to life:
Located in New Orleans, Green Glass offers a distinctive plant and sip experience designed exclusively for couples seeking shared moments. In each carefully curated 2-hour session, each half of the couple engages in the art of planting and pot decorating while indulging in thoughtfully selected alcoholic beverage flights. Green Glass creates an intimate atmosphere where couples can unwind, connect, and cultivate both their love for greenery and each other.
This branding project was one of my first projects of 2024 and it was a new brand industry that I hadn't touched on before but I was of course ready for the challenge.
The style of this brand and the type of offerings it brings to it's landscape is very unique in it's own way. There aren't too many brands out there that offer this kind of lux experience. I was excited for everything about this brand, as I'm a plant lover and collector myself, I knew I wanted to give this brand the refresh it needed.
The entire project was completed in about 4 weeks as we had to dive deep into strategy and the design approach as their was much to consider due to the business' location and vast list of competitors.
The color palette makes the brand come together in a bold way that is still warm, and comforting. I chose to go with a bight green, navy blue, and orange for the main brand colors. It was important for the color in this brand suite to really shine through and tie it all together.
As seen in the primary logo mark, I used a vintage style modern sans style font. The font choice here captured the brands Louisiana vintage vibe but being just modern enough that it doesn't blend in with the typical businesses in the area.
To give the brand an even more appealing look, I added in some hand drawn illustrations of a monstera leaf and a wine glass. I loved playing into the white space of the letter R in typography which I nestled the leaf right into that space. I added the wine glass on the end of the word mark. The illustrations gave it a more appealing and memorable look as well.
The typographical logo then went into a secondary logo, and a few brand marks as well as some marketing materials.
You can follow this link to view more of this project design.
The Bonus Brand Design Sneak Peeks You've Been Waiting For
At the end of this year, I've been working on two very different branding projects that I absolutely can't wait to share. I've been giving these projects 100% so that they fully capture the strategy, research, and vision from the clients.
They are in two opposite industries, an apiary beeswax brand, offering products like lotion, chap sticks, skincare, candles, and more.
The other project is a pet care brand offering services and products for a variety of pets and their daily lifestyle needs.
Pawfect Pals Logo Suite Sneak Peek
I don't show off a logo suite so soon due to protecting the quality of the project and the clients brand, but this project is a passion project of mine that I am so ready to wrap up in the next couple of weeks.
The logo suite is coming together, and you can see the fun illustrations I've put together as well. Like I said, I'm beyond excited for this brand to come to life. It has been so fun and a new learning experience all on it's own.
Wax and Wane Apiary
I'm just sharing the mood board of this brand for now not only because I love the aesthetic but because the visual suite of this brand may be the most illustrated yet and the style of it is giving earthy, western, desert vibes but of course with a modern style.
Usually apiary brands choose the traditional bee illustrations and the color yellow. I am staying away from both of those concepts and am going with bold colors, hand drawn illustrations, and a full brand suite that will enhance and elevate the brands style and products.
Plus, this brand is in my home state of New Mexico which makes it all the more amazing to be able to work on this!
If you're interested in giving your brand a refresh for 2025, or if you're a new business looking to getting started with your branding, let's connect to talk about how we can work together to bring your brand to life.
I offer packaged services in brand identity (logo design), brand strategy, Wix website design, graphic design in a variety of marketing materials (business cards, packaging, flyers, brochures, digital and print ads, social media templates, brochures, and so much more). Don't hesitate to send an inquiry on my website to get started.
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